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Behind the wood: A story that will amaze you!
Learn more about the role of AI in media management and its impact on engagement and content in Hagen.
Behind the wood: A story that will amaze you!
Looking into the future, it becomes clear that the media landscape is facing exciting changes. The use of artificial intelligence (AI) could play a key role in this. As the Frankfurter Allgemeine Zeitung reports, the newspaper is already using AI to create summaries. These innovations are not only beneficial for the editors, but also for the readers: they provide a quick overview and have proven to be an effective means of extending the reading time of articles.
In a conversation with Daniel Köllner, Managing Director of ferret go GmbH, the relevance of audience engagement and community management was highlighted. “Community managers are crucial to creating lively exchange spaces,” says Köllner. At the same time, he emphasizes the importance of developing creative concepts to reward user engagement. The insights from the speakers, including Angelika Zajac and Marlene Schützle, show how publishers can use surveys and behavioral analysis to better understand what motivates readers to return regularly.
Opportunities and challenges through AI
There is no shortage of possibilities of AI: The Mobile University impressively describes how automated data analyzes can help managers in the media industry make well-founded decisions. For example, the real-time evaluation of user data makes it easier to identify trends and target group behavior at an early stage. Media managers are therefore able to adapt their strategies to suit the target group.
Artificial intelligence not only optimizes resource planning, but also supports performance analysis of content. This not only means that investments can be specifically concentrated on successful formats, but also contributes significantly to cost savings and increased efficiency. The opportunities associated with this are immense and could be crucial for media companies to remain competitive and drive innovation.
With these developments in mind, it is clear that the media industry is not standing still. The exchange of ideas and the clarification of engagement drivers are essential to always keeping up with the times. It is important to discover the stories that lie dormant in the digital wood and bring them to life - because there is something there and that gives the industry a breath of fresh air!