Bayer 04 fans rage: New away jersey lacks club identity!
Bayer 04 fans in Leverkusen criticize the new away kit because it does not do justice to the club's colors and identity.

Bayer 04 fans rage: New away jersey lacks club identity!
The fans of Bayer 04 Leverkusen stand up and show their colors - or rather, they show displeasure. Led by the dedicated fan scene, which operates under the banner of Ultras Leverkusen, the club's new away jersey is sharply criticized. Cologne City Gazette reports that the color scheme of the jersey, a combination of creamy white, light pink and darker rose-red, is met with great rejection.
When New Balance created the design, the focus was on local motifs such as the Japanese Garden and Leverkusen's industrial history. But many fans see this as a loss of the club's traditional identity, as reference to the classic club colors black and red is almost completely missing.
Identity before fashion
“A jersey must be recognizable as a Bayer 04 jersey,” is the clear message from the fans. In fact, the supporters have already sought dialogue with the club to make their displeasure about the design heard. It is claimed that while historical color experiments in the past are acknowledged, the current design simply crosses a line. The fans are also demanding clear design guidelines, especially for away jerseys, which for them represent central symbols of cohesion and identity.
With mixed reactions from the fan community and social networks, the club could face a challenge. While some highlight the new jersey as a bold step, many disagree and are critical. In the discussion, Bayer 04 emphasized the symbolism of the new look as well as sustainability through the use of recycled polyester.
A look at the fan scene
To understand the dynamics behind this situation, it wouldn't hurt to take a look at the history of the Leverkusen fan scene. Founded in August 1989, the “SOCCER BOYZ” fan club was one of the first in Leverkusen and marked the beginning of ultra culture. These movements have evolved over the years, with numerous reorganizations and formations of groups such as “MADNESS” and “YOUNG BOYS”.
The Ultras Leverkusen have always been active in raising the mood in the stadium and are now an integral part of the club's identity. Even if there have been tensions with the club's management in the past, for example during protests due to stadium bans, improvements in the relationship have been achieved.
Last year, an extremely successful merger of fan groups led to greater representation of fan concerns by the newly founded “Kurvenrat”. In this context, questions arise as to whether a lack of consistency in club management is contributing to the current conflict over the jersey. Ultras-Leverkusen.de could shed more light on this topic.
However, the current jersey debacle is more than just a color issue; it touches on deeper values of the club's identity. Time will tell whether Bayer 04 will respond to the suggestions of concerned supporters and whether the club can maintain its promise to uphold traditional values.
Leverkusen fans have not been afraid to stand up for their beliefs in the past and it remains to be seen what steps they will take next. Current discussions and possible protest actions could take place during the course of the season to underline the demands for a stronger identity anchor in the club. A hot potato that could cause the club a few more sleepless nights.