The German digital economy is booming: 9,000 new jobs and increased sales!

The German digital economy is booming: 9,000 new jobs and increased sales!

The digital economy in Germany is resilient, even in times of geopolitical uncertainty and economic challenges. According to Bitkom's current forecasts, sales growth of 4.4 percent to 235.8 billion euros is expected for 2025. These numbers, which are also from n-tv are supported, reflect the stability and increasing importance of the industry, which has already shown an increase of 4.7 percent in 2024.

A key to the sector's success lies in the software industry, which plays a central role with expected growth of almost 10 percent. This also shows the influence of modern technologies such as artificial intelligence and cloud computing, which are increasingly becoming the focus. This should give a boost to sales in the software industry - an increase of 9.5 percent to 52.7 billion euros is forecast in 2025. At the same time, the business with AI platforms is growing by a whopping 50 percent, generating sales of 2.3 billion euros, according to an analysis by Bitkom Research shows.

Job growth in the digital economy

Another positive aspect is the creation of new jobs. The digital industry plans to create around 9,000 new jobs next year, bringing the total number of employees to 1.354 million. In the previous year, 3,500 new jobs were created. Nevertheless, Bitkom President Ralf Wintergerst warns that not all companies will benefit from this growth and emphasizes that no further hurdles should be created, especially for energy-intensive areas such as data centers.

However, the different market developments also include the negative forecast for the consumer electronics sector, whose sales are expected to fall by 3.3 percent to 7.6 billion euros. This shows that the digital landscape is diverse and constantly changing.

Demands for political action

Ralf Wintergerst also calls for a new digital strategy from the federal government in order to reduce legal uncertainty and relieve German companies of high energy costs. These high electricity prices are considered a competitive disadvantage in international comparison. The digital economy, which ranks among the top 4 in the global trend, should be optimally supported in order not to lose out in the tough competition for digital innovations. Radio lip emphasizes how important a future-oriented political orientation is in order to position Germany more strongly in the digital market.

Overall, it can be seen that the digital economy in Germany is still on the rise, is gaining momentum and is ready to meet the demands of the future. If the course is set correctly, Germany could not only secure its competitiveness, but also become the engine of innovation in Europe. So it remains to be seen how these developments will unfold in the coming year.