RHEINPFALZ editorial team: A look into the future of local journalism!

RHEINPFALZ editorial team: A look into the future of local journalism!

On September 27, 2025, an important meeting of the editor-in-chief took place RHEINPALAZZ with the freelancers of the local editorial office in Bad Dürkheim in the Alte Schmelz. Editor-in-chief Yannick Dillinger praised the commitment of the freelancers, who act as the indispensable “eyes and ears” of the editorial team. Editorial director Alexander Sperk gave interesting insights into the development of the local editorial team. The editorial team discussed the importance of being close to the people and stories in the Palatinate.

In times when the media landscape is changing rapidly, the editor-in-chief pointed to digital change. Experts explain that journalism is being strongly influenced by digitalization, social media and artificial intelligence (AI). In fact, 65 percent of those under 35 consume their news primarily through digital channels. The need for quality journalism is growing, especially in the context of fake news and disinformation.

Digitalization and artificial intelligence

Artificial intelligence is considered a key factor in media production and helps editors handle routine tasks. Loud Studies 40 percent of German media companies already use AI tools in their daily work. The German Press Council is working on developing guidelines for the use of AI in journalism in order not to jeopardize the credibility of reporting.

In Switzerland we see similar trends, which are illustrated by a survey by the Research Center for Public and Society at the University of Zurich. Here, 87 percent of the media professionals surveyed used AI tools at least occasionally. There is a high level of acceptance, particularly among young journalists. In some cases, the use of AI has even fundamentally changed the work process, as almost 21 percent of those surveyed reported.

The future of journalism

The challenges should not be underestimated. While many editorial teams are discovering the benefits of AI, some media professionals are also expressing concerns. For example, only 34 percent believe that the use of AI actually improves the quality of contributions. Nevertheless, 30 percent can say that AI gives them more time for research.

A remarkable development can be seen in consumer behavior: More than half of people in Germany use social media as a source of news every week, a trend that is also emerging in other countries. Innovative media platforms such as “Correctiv” are experiencing strong growth and reaching over 5 million readers, but are financed through donations and membership fees. These platforms are a sign that more specialized reporting can also be financed.

In summary, the future of the media industry indeed looks exciting and challenging at the same time. RHEINPFALZ and other media companies are faced with the task of asserting themselves in an increasingly digitalized landscape and at the same time ensuring the quality of their journalism.