Virtual peacock conquers Neuwied: AR inspires the city center!

Virtual peacock conquers Neuwied: AR inspires the city center!

There's a lot going on in Neuwied! Just in time for autumn, the city is presenting an innovative attraction: a virtual peacock in the city center. Anyone who has always wanted to see a colorful peacock strolling through the streets now has the opportunity. Special stickers have been placed on the market square and Luisenplatz that can be activated with a smartphone or tablet. Users simply scan a QR code that opens the digital world of the virtual peacock. This is how augmented reality (AR) can be experienced, as blick aktuell reports.

Using the free “3DQR Plus” app, visitors can experience how the peacock realistically walks through the environment. You can choose between different variants, such as a wandering peacock or a magnificent peacock wheel, which is ideal for photos. An additional highlight: free SWN city center WiFi is available at Luisenplatz, so that all technology enthusiasts can enjoy the digital experience without any worries. The peacocks are a permanent addition to the cityscape and were created specifically for Neuwied. Michaela Ullrich, the city manager, is pleased that this idea not only revitalizes the city center, but also invites people to rediscover Neuwied.

A creative city project

Neuwied has done a lot to enrich the city center in recent years. As part of the “Restart Neuwied” project, the German premiere of the World Street Painting Festival took place in the summer. The event attracted international street artists from countries such as the USA, Japan, Mexico and Italy. In the Neuwied city center, over 500 square meters were creatively designed with 3D works of art that not only invite you to marvel, but also to participate. Visitors had the opportunity to ride a peacock or play in a pinball machine - there was also a chance to take impressive photos if you shot the works of art from the right angles, as documented by neuwied.de.

But what makes the use of augmented reality in cities so special? This technology revolutionizes communication between city administrations and citizens and enables interactive visualization of city data. Communication options like these can not only help share information, but also actively involve citizens in planning processes. Construction projects or new transport concepts can be experienced virtually, allowing citizens to give feedback in real time. Stadtmarketing.eu highlights that such applications offer many benefits for all population groups, including people with physical limitations.

A look into the future

The growing importance of AR technologies is not only felt in Neuwied. In Austria, annual sales growth in the AR & VR market of 9.63% is forecast until 2029. The increasing spread and acceptance of these technologies will also have an impact on urban development and public life. With innovative ideas such as virtual peacocks and interactive street art projects, Neuwied is becoming a pioneer in the use of immersive technologies.

In summary, Neuwied is taking an exciting path with its creative projects and the integration of AR. The city not only offers a visual experience, but also a platform for exchange and participation, which will hopefully attract many visitors and locals.