Suche
Mein Konto
Last chance: Schuh-Fröhlich in Hauenstein closes forever!
Schuh-Fröhlich in Hauenstein closes after 50 years. Sales begin with a 50% discount, last doors open in October 2025.
Last chance: Schuh-Fröhlich in Hauenstein closes forever!
In the shoe industry, a traditional farewell is a topic of conversation. The esteemed Schuh-Fröhlich store in Hauenstein will close at the end of the month after Alfred Fröhlich sold shoes for over 50 years. The closure of the business is announced through large posters that are displayed throughout the region. There is currently a sale going on with a whopping 50% discount on all items. The shop door is expected to be closed for the last time in October, marking the end of an era that has shaped many loyal customers in Hauenstein and beyond. Rheinpfalz reports that ...
The shoe store landscape is changing. After the corona pandemic, the shoe trade in Germany has recovered, but the industry is still struggling with challenges. Sales are estimated at over 6.5 billion euros in 2024, but this still does not reach the pre-pandemic figures. Over the years, the number of companies has fallen from around 7,900 to just under 2,700, while the number of employees is currently around 66,300. Statista shows that...
Challenges for the shoe trade
How the industry will develop further remains to be seen. In a current podcast, Marc Meyer and Bernd Schneider from Category Management of the SABU group discuss the important trends in the shoe sector. In addition to the classic styles, sneakers and the so-called terrace trend are very popular and can influence purchasing decisions. The reluctance to buy among male customers is also a topic that the two experts address. It is clear that the industry is constantly changing and needs to adapt to new trends. Schuhkurier learns that…
The time for change has also come in retail. Digital solutions are increasingly necessary to remain competitive. Sue Appleton, digital coach, highlights the importance of digitalization for the future of retail. She also gives helpful tips for the upcoming Christmas season and the associated challenges. Her podcast also makes it clear that the traditional retail model is heavily affected by online purchases.
The future of the shoe industry
Another interesting approach comes from Bernd Herkenrath, who opened his own shoe workshop. After his marketing career, he now offers high-quality shoes for refurbishment and is also involved in the second-hand business. With his “Classic Shoes Staufen” project, he is targeting a growing target group that values sustainability and quality.
In Germany, the largest players in the shoe market are clearly defined. Brands such as Adidas and Nike are among the most widespread, while Deichmann is considered the market leader, both in terms of sales and store numbers. But competition from e-commerce is growing within the industry: around 26.4 million Germans now buy their shoes online, which is causing additional problems for stationary retailers. Statista shows the market conditions...
The farewell to Schuh-Fröhlich in Hauenstein is not only the end of a traditional business, but also reflects the challenges that the entire shoe industry is facing. Change seems inevitable and it remains to be seen how the market will evolve in the coming years.