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Digital professional Lukas Jakobs will head the competence center in Cologne in the future!
Lukas Jakobs will be the new Managing Director of the Digital Competence Center of Kölner Stadt-Anzeiger Medien from November 1, 2025.
Digital professional Lukas Jakobs will head the competence center in Cologne in the future!
A breath of fresh air is blowing at Kölner Stadt-Anzeiger Medien, as Lukas Jakobs will take over the management of the Digital Competence Center on November 1st. The 15-year veteran in online and digital marketing brings with him an impressive range of experience that goes back to his time at the performance agency QUISMA. Jakobs worked his way up to Director of Advertising and later shone as Managing Director at Permodo GmbH and MyOffrz. Most recently, he was responsible for monetization at BurdaForward, including display, video, native advertising and partner collaborations. This reports kress.de.
Jakobs emphasizes that it is a privilege for him to further develop the digital brands and products of the Kölner Stadt-Anzeiger. This affinity is no coincidence, as he has been a long-time reader of the Kölner Stadt-Anzeiger. In addition to his new role, he will be particularly responsible for the digital and technical development of the Express.de and ksta.de platforms. Thomas Schultz-Homberg, CEO of Kölner Stadt-Anzeiger Medien, describes Jakobs as a digital expert with a strong entrepreneurial spirit, which makes him the ideal candidate for this position.
A look back and forward
Before moving to Kölner Stadt-Anzeiger Medien, Jakobs was not only managing director at BurdaForward, but he was also one of the founders of Permodo, a mobile advertising agency that was later sold to Ströer. Over the last five years he has accompanied the development of the MyOffrz brand and gained valuable experience there, which he can now bring into his new job. As a digital professional, he has also managed projects as an advisor for smaller companies such as Nebenan.de and Brave that want to conquer the digital space.
The importance of digital marketing will continue to increase in the future. According to a recent study examining the value proposition of digital marketing for the German economy, advertising spending could reach 30.9 billion euros by 2024, which could result in an increase of 20% over the next two years. Digital marketing channels powered by technologies such as AI-powered personalization and programmatic advertising offer companies new opportunities to increase their efficiency and competitiveness. In this context, Lukas Jakobs' role as a manager in the Digital Competence Center is becoming increasingly important in order to meet the challenges of the industry reports bitkom.org.
Committed to the digital future
The Kölner Stadt-Anzeiger media is facing an exciting chapter. Jakobs’ experience and deep understanding of digital strategies make him a key person in the further development of digital offerings. Even though Christine Schönfelder was in charge of the Digital Competence Center until April, Jakobs brings a fresh perspective that could be crucial for the company's future. Readers can be curious to see what new paths he will take to further drive Kölner Stadt-Anzeiger Medien's digital brands forward.