Digital revolution: This is how UEFA Women’s Euro 2025 is transforming payments!

Digital revolution: This is how UEFA Women’s Euro 2025 is transforming payments!

According to the latest information, UEFA Women's Euro 2025 in Switzerland has an exciting future that will shape the way fans purchase tickets to sporting events. Contactless payment technology has established itself not just as a trend, but as a real must-have to meet consumer expectations. Santosh Ritter, Country Manager Switzerland & Liechtenstein at Visa, draws attention to the advantages of this system Stress test for payment transactions.

Ticketing is often seen as the first contact between fans and their favorite events. The expectations for safety and comfort are correspondingly high. This is where tokenization comes into play. It enables a simplified and secure purchasing process, which is particularly advantageous for the catering and retail sectors during the tournament. This is particularly relevant as sales boom during such events, boosting the local economy. According to the information, modern point-of-sale solutions have proven to be extremely effective for small businesses, making them digitally ready while reducing operational complexity.

Revolutionizing payment

Visa’s new “Click to Pay” payment system makes online ticketing even easier. Visa cardholders can purchase tickets for the games with a click of the mouse, which not only increases convenience but also increases security. Since over 500 million viewers are expected worldwide during the UEFA Women's EURO 2025, ticket demand, which already exceeds the 550,000 tickets for the last EURO, must be met efficiently. This ensures that transactions take place quickly and securely, which is done through the use of digital placeholders in the form of tokens, as described in Visa press release.

The trend towards cashless payments is not only gaining momentum due to the pandemic; A clear change is now becoming apparent where cash is being pushed further and further into the background. A study by the Bundesbank showed that 60% of payments were made in cash in 2020. But online trading has increased by a good 25% during the pandemic, and payment service providers are increasingly entering the market. This constant development shows that consumers are increasingly open to new payment methods that enable fast, easy and secure transactions.

A look into the future

When you consider the future of payments, constant change and the drive for digital adaptation are the norm. Robust risk management systems and cybersecurity know-how are indispensable, especially for major events such as the UEFA Women’s Euro 2025. Leading financial institutions will be forced to invest in digital technologies to avoid being left behind. “Instant payments” and the “request-to-pay” process could become part of everyday life in the future and revolutionize e-commerce processes. The idea of ​​a digital euro, which would serve as a supplement to cash, is also on the agenda of the European Commission and the Eurosystem, as described in detail in a [Bundesbank article](https://www.bundesbank.de/de/presse/reden/die-zukunft-des-paymentsverkehrs-digital-instant-und- Grenzueberschreid-879342).

So as UEFA Women's EURO 2025 quickly approaches, not only the experience for fans is changing, but also the way they can take part in events. The introduction of innovative payment methods will have a lasting impact on the future of sporting events and will certainly bring great success that will make both athletes and spectators happy.