Mühldorfer AG takes over GeVo: New perspectives for Lower Saxony!

Mühldorfer AG takes over GeVo: New perspectives for Lower Saxony!

A significant takeover is on the horizon that will move the pet food industry: Mühldorfer AG will completely take over GeVo GmbH from Leer, Lower Saxony, as part of a share deal. Report this merkur.de and petonline.de. Mühldorfer AG, which has specialized in animal nutrition and health since 1994, is pursuing strategic goals with this acquisition.

Klaus Mittermeier, CEO of the Mühldorfer Group, is optimistic and plans to expand GeVo into one of the leading providers of wild bird food in Europe. “We see the GeVo wild bird food brand as our pearl,” emphasizes Mittermeier. The takeover is based on a long-standing partnership with the founding Schierhold family, who chose Mühldorfer as the appropriate new owner in this phase.

Investments and future prospects

Mühldorfer plans to maintain the production site in Leer and strengthen the workforce and technological resources on site. Extensive investments are planned for this purpose. The goal is to establish Leer as a center of excellence for wild bird food, especially for white label customers. This development will not only strengthen the regional economy, but also improve GeVo's position in the market as a whole.

When it comes to the diverse nature of the industry, GeVo is proud of over 35 years of experience producing high-quality pet and wild bird food. The products are designed for year-round feeding and are characterized by species-appropriate recipes. This means that GeVo is exactly in tune with the times, as the global market for pet food will record further growth in the coming years. Loud hanseatic-agri.com The market will reach $103.3 billion, growing at a CAGR of 4.4% by 2030.

Industry trends and challenges

But amidst this growth there are also challenges. Rising raw material prices and the demand for quality and variety in products pose hurdles for companies. At the same time, the trend toward humanizing pets and the growing awareness of animal health cannot be overlooked. Consumers are increasingly looking for organic and nutritious pet food and are willing to pay for high-quality products. This also promotes the development of innovative and sustainable solutions in the industry.

With this takeover, the Mühldorfer Group is setting several important trends and is well positioned to take advantage of the opportunities in the dynamic pet food market. Working with an experienced manufacturer like GeVo could prove to be a golden opportunity, both for Mühldorfer AG and for the market itself.