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BYD is moving to Offenbach: New chapter for electric cars in Germany!
The Chinese electric car manufacturer BYD is moving its German headquarters to Offenbach in the Kaiserlei district in 2025.
BYD is moving to Offenbach: New chapter for electric cars in Germany!
Electromobility is picking up speed, and the Chinese car manufacturer BYD is turning a big wheel in it. The latest news from Offenbach shows that BYD is moving its German headquarters to the Kaiserlei district. The step will be completed in a modern office building called “Grow” at Strahlbergerstrasse 45, in the fourth quarter of 2025. The company previously had its headquarters in Stuttgart. op-online reported.
With this move, BYD is pursuing a promising strategy to strengthen its presence in Germany and beyond. A total of 120 sales bases are planned by the end of 2025, with 27 currently existing, which promises significant growth. Motormobiles reports. The decision for the new location is also economically motivated: Offenbach offers ideal conditions due to its proximity to Frankfurt and the associated airport.
Strategic expansion in Europe
BYD's decision is part of a larger expansion strategy in Europe. The company plans to achieve half of its vehicle sales outside China by 2030. This value is currently only around 10 percent. The ongoing competition in the German electric car market, with reduced government subsidies and intense competitiveness, is forcing BYD to act flexibly and focus heavily on its European presence , reports the Tagesschau.
BYD is not only an electric car manufacturer, but has also focused on the German market with its ability to offer effective prices and a dense service network. The company offers various models here, including the SUV Atto 3, the Seal sedan and the seven-seater SUV Tang. The industry is looking forward to the developments, especially since BYD last sold more electric cars in Europe than Tesla for the first time in April 2025. Tagesschau reports.
A look into the future
With the new location in Offenbach, BYD is relying on a strong economic upgrading of the region and promises to create new jobs. Despite challenges in the e-car market, such as a decline in sales figures last year, the company remains optimistic and is dynamically planning to further expand its portfolio and the number of sales outlets. Motormobiles supplements the information.
We can't wait to see how BYD will design its new premises in the coming year and what new impulses the company can bring to the electrical market. Settling in the Kaiserlei district could be a real boost for Offenbach and the entire region.