Ulrike Neumann: Retiring after 30 years in Braunschweig tourism!

Ulrike Neumann: Retiring after 30 years in Braunschweig tourism!

A big farewell in Braunschweig: Ulrike Neumann, the authorized representative of Braunschweig Stadtmarketing GmbH, is taking a well-deserved retirement after more than 30 years in Braunschweig tourism. With her expertise and a healthy feeling for the needs of the industry, she has significantly shaped urban tourism and initiated many groundbreaking projects. As braunschweig.de reports, Neumann's professional career began in Braunschweig in 1992. Since then, she has developed a variety of innovative concepts and actively helped shape the founding of Braunschweig Stadtmarketing GmbH at the end of 2003. Her extensive experience and passion for tourism will certainly be missed.

At a time when cities are competing for travelers and investment, effective city marketing is essential. As the example of Braunschweig Stadtmarketing GmbH shows, marketing plays a central role in presenting the city and attracting new visitors. revfine.com highlights that cities need to court similar audiences and differentiate themselves through creative marketing strategies to grow local economies.

Neumann's significant influence on tourism

Ulrike Neumann not only played a key role in setting up Stadtmarketing GmbH, but also in many projects that have made Braunschweig an interesting travel destination. The introduction of a computer-supported room booking system and the organization of events such as the first Braunschweig light trail during EXPO 2000 are just a few of the highlights of her career. The House of Science, which emerged from the City of Science project, also benefits from their commitment.

Her contribution to the development of the first tourism marketing concept, which is now considered a cornerstone of city marketing, is particularly impressive. **“We have taken many steps forward in recent years to present Braunschweig as an exciting destination,” emphasizes Neumann, who is now looking forward to the new challenges of retirement.

Outlook: New allocation of advertising rights

With Neumann's impending retirement, a new era comes into effect for Braunschweig Stadtmarketing GmbH. As aai-bs.de reports, the company is facing a Europe-wide tender for the award of advertising rights on municipal properties. The contract with the current partner Ströer DSM ends on June 30, 2024. The search for a new partner for the next 15 years is scheduled to begin on November 1, 2023, with the new advertising locations playing a central role in digitization and increasing quality.

A breath of fresh air could not only bring new impetus to city marketing, but also continue the developments initiated by Neumann. The city is ready to set the course for a successful continuation of city marketing, while the focus remains on attracting travelers and investors to Braunschweig.

The foundation that Ulrike Neumann has laid will continue to be profitable in the years to come. Their achievements will certainly have a long-lasting impact, both in the minds of citizens and in the many positive developments that the city has undergone over the last three decades.