New branch manager with 40 years of car sales expertise in Sulingen!

New branch manager with 40 years of car sales expertise in Sulingen!

At a time when the car trade is constantly changing, there is also exciting news in Sulingen. From January 1, 2026, Peter Richter will take over the management of the Südring car dealership. Richter brings with him an extremely impressive portfolio: over 40 years of experience in the car trade, including more than 30 years as an independent managing director of the car dealership on Damm. With this experience, Richter sees his new position as a small homecoming and expects a smooth transition phase to the brands and models of the Südring car dealership, which offers vehicles from the Volkswagen, Seat, Cupra and Audi brands. According to kreiszeitung.de, this is an opportunity for the car dealership to address various customer groups in the future.

His predecessor, Frank Schlesner, who runs the Südring car dealership, emphasizes the importance of personal contact and trust. These values ​​are crucial in a changing car trade where customers increasingly value long-term relationships. It's no secret that changes are coming to the industry. autohaus-suedring.de now not only offers vehicles, but also provides comprehensive advice on financing, insurance and maintenance packages. Trust in regional providers like Autohaus Südring is particularly strong because they offer personal service that the large anonymous online platforms cannot provide to the same extent.

A look into the future

Richter's vision for the car dealership includes an increase in the number of employees as well as the need to attract qualified specialists such as mechatronics engineers and service assistants. There are currently four trainees working in the workshop and one in the office. “We not only want to retain existing customers, but also appeal to new customers who have previously preferred other brands,” says Richter. This strategy could help the car dealership to assert itself in the face of growing competition and market challenges, which are caused, among other things, by economic uncertainties and supply bottlenecks, as autoopen.de highlights.

Populations rely more than ever on well-maintained vehicles that are quickly available and offer transparent pricing. Richter recognizes the trend that customers are driving their vehicles longer and using more maintenance and repair services. The car trade is becoming increasingly dynamic, especially in the used car market, which, according to current market analyses, shows higher demand in Germany. Good maintenance histories and low mileage bring stable market prices, which is particularly advantageous for the car dealership.

Preparing for the challenges of the future and strengthening established relationships with existing customers are the foundation for the next steps. The transition to digital platforms and the focus on sustainability and environmental awareness will also be crucial as we move forward. The signals from the industry are clear: those who rely on personal advice and modernize at the same time have the best chance of surviving in the changing car trade.