Seminaris Hotel Lüneburg: New partnership for regional sporting events!
The Seminaris Hotel Lüneburg is starting a partnership with SVG Lüneburg to promote regional activities.

Seminaris Hotel Lüneburg: New partnership for regional sporting events!
A breath of fresh air is blowing in the Lüneburg hotel industry! The Seminaris Hotel Lüneburg today announced the start of its partnership with the 1st league team SVG Lüneburg. The hotel is ushering in the 2025/2026 winter season with a cooperation that is not only intended to strengthen the region, but also offers exciting activities for fans and guests.
The collaboration aims to promote engagement with the local community through joint events and match days. Both partners have recognized that by supporting each other they can not only expand their own audience, but also strengthen the positive image of the region. “We are very pleased about this partnership,” says Stefan Floret, General Manager of the Seminaris Hotel. He emphasizes the hotel's connection to the region and its people.
A place of togetherness
The Seminaris Hotel is located near Lüneburg's old town, which impresses with its narrow streets and historic brick walls. With over 210 rooms and a wide range of options for conferences, meetings and workshops, the hotel has a lot to offer. The needs of business guests have been catered to here for over 40 years. The hotel is also committed to sustainability: an environmental management system in accordance with DIN EN ISO 14001:2015 ensures environmentally friendly processes.
But the Seminaris Hotel has more than just accommodation options. The restaurant, bar and terrace invite you to relax, while the surrounding area invites you to enjoy activities such as hiking and water adventures. Guests will also find the SaLü salt spa nearby for relaxation. With 430 paid underground parking spaces, getting there is also convenient.
Sports tourism on the rise
The cooperation between the Seminaris Hotel and SVG Lüneburg is part of the growing trend of sports tourism, which is becoming increasingly important not only in Lüneburg but worldwide. The tourism has become a central sector of the economy, and modern travelers are placing more and more emphasis on active relaxation and sporting activities during their stay. This requires creative solutions and new offerings, for example in the form of experiences that can also be implemented in urban environments.
In this context, educational institutions such as the German Sport University Cologne are also becoming active. There, students in the Master's program in Sports Tourism and Destination Management can learn how to better serve the needs of sports-loving guests while at the same time assuming social and ecological responsibility.
All in all, it can be said that the collaboration between the Seminaris Hotel Lüneburg and SVG Lüneburg not only ensures exciting events, but also paves the way for successful and sustainable sports tourism in the region. With a clear focus on the local community and the well-being of the guests, a good hand is demonstrated here - and that is not only well received by the fans!