Neustadt shines in new splendor: Expert under new management!

Neustadt shines in new splendor: Expert under new management!

An exciting new chapter is opening in Neustadt, Holstein. The electronics retailer expert, which was headed by Claus zum Felde for many years, has now found a new successor. The Meinecke family, which runs the expert Hanse association, is taking over the location, and it is clear that a breath of fresh air will blow. Kai Jensen took over the reins of the market in 2012, but now it's time for a change.

Philipp Meinecke, the fourth generation to lead the expert Hanse association, not only brings with him local knowledge with his experience from Lübeck, but also a fresh view of the future direction of the market. The expert Hanse association is known for being firmly rooted in the region, with additional locations in Uelzen and Lüneburg, and has now made a name for itself.

A long story

The roots of the expert market in Neustadt go back to 1978, when Claus zum Felde founded the “studio zum felde”. In 1999 the market was renamed the “Mega Company” and quickly grew in importance. The close friendly connection between the Zum Felde, Jensen and Meinecke families is remarkable and shows how deep the local roots are in this business area. It is this community that is now ushering in a new era in the electronics market.

The expert Hanse association has not only won seven locations, but also numerous awards, including the “German Creative Prize” and the title “Retailer of the Year”. These successes speak for themselves and show that the integration of innovative concepts and new ideas is in the best interest of customers.

Future-oriented specialist trade

Philipp Meinecke emphasizes the importance of stationary specialist retailers and emphasizes that adapting markets to local needs is a central part of the strategy. Around 25 employees continue to do their daily work to offer Neustadt customers advice and service at the highest level.

The new leadership continues the Neustadt spirit, combined with fresh ideas that are important to the region. Customers can look forward to innovative offers that meet their needs, while the expert in Neustadt continues to act as a reliable partner.

For those who want to know more about the achievements in various fields, stay tuned to the Extraordinary Women Quiz which celebrates remarkable women in history, science, politics and art. It is important to recognize the achievements of inspiring individuals and enrich history with their outstanding contributions.

With all of these changes in mind, no one can deny that in Neustadt a good hand is actually required to shape the future of the electronics market.