Audi and Porsche overtake VW: Who are the top employers in 2025?

Audi and Porsche overtake VW: Who are the top employers in 2025?

The current employer ranking shows that the automotive industry is still very popular in Germany. What is particularly noteworthy is that it is not Volkswagen itself that takes the top positions, but rather its subsidiaries. The results of the Randstad Employer Brand Research 2025 confirm that Audi is the most popular employer in Germany. Porsche takes second place - and VW itself isn't even in the top 10. What is happening in Wolfsburg?

The survey includes 150 large companies with at least 1,000 employees operating in various industries. The popularity of employers is assessed based on key criteria such as attractive compensation, job security and the financial stability of the company. Despite the traditional perception of VW as an attractive employer, the group does not manage to be visible in the rankings. This shows that competition in the labor market is fiercer than ever. Audi impresses with excellent ratings in the categories of working atmosphere and work-life balance, while Porsche shines with its clear brand positioning and a strong corporate image. news38.de reports that these factors make the difference and are important to employees.

The top 10 employers in Germany

• Audi
• Porsche
• Daimler (Mercedes-Benz)
• Bosch
• BMW
• Siemens
• Wacker Chemie
• Adidas
• ABB
• SAP

These top companies combine not only functional services, but also an emotional bond with their employees. Those employers who give their employees the feeling of being seen and offer development opportunities strengthen identification with the brand. According to randstad.de, the working atmosphere plays a crucial role. The focus here is also on the quality of communication in the company, which, according to a study, has a surprisingly strong influence on the willingness to recommend someone.

Soft factors become crucial

But it's not just the classic job characteristics such as salary and job security that are crucial for employees. The study by iba.online shows that soft factors such as supervisor behavior and internal communication have considerable weight. These aspects are often the decisive factors for employees when it comes to recommending an employer. Flexible working hours and an attractive working environment also improve employee satisfaction.

Overall, the current employer rankings make it clear that the automotive industry – led by Audi and Porsche – has a good hand at attracting and retaining the best talent. VW must be careful not to isolate itself in the face of this development. It remains exciting to see how the situation will develop in the coming years.