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Hammer specialist store Salzgitter closes: clearance sale started!
In Salzgitter, the Hammer specialist store is about to close: bankruptcy, clearance sales and new business models characterize the situation.
Hammer specialist store Salzgitter closes: clearance sale started!
A shocking turn of events for the Hammer specialty store chain: The company, which is traditionally rooted in North Rhine-Westphalia, is about to close its location in Salzgitter. Loud News38 The insolvency of the Schlau Group in June 2025 is the reason for the current crisis, which not only affects Salzgitter but also numerous other locations. While some branches are being taken over under the new name “Hammer Raumstylisten GmbH”, others, such as the one in Salzgitter, unfortunately have to close their doors.
The clearance sale in Salzgitter has already started, but the discounts are rather meager at only 10% for bankruptcy. Anyone hoping for real bargains here could be disappointed. Policies such as card payments and limited return rights are also part of the suffering sales frustration, because in Germany there is no legal right to return flawless goods in brick-and-mortar stores.
Renovation and closures
The Hammer specialty store chain is a classic example of the difficulties retailers in Germany are struggling with. The Ruhr24 reports on a rescue plan that was launched by a consortium of investors consisting of ReThink and GA-Europe. This initiative secures 1,200 jobs across Germany, but despite the rescue, many branches, especially in North Rhine-Westphalia, have to close. Around 90 locations could be affected, leading to a massive withdrawal of the brand from this important market.
It is concerning that in a changing retail environment the number of bankruptcies is increasing. In 2023, around 110,200 companies filed for bankruptcy, and the service sector is particularly affected. The current situation at Hammer shows how much pressure many companies are under, which is illustrated by increasing bankruptcies throughout the industry Statista.
A look into the future
The shift to craft services and a smaller product range under the new business model could represent both an opportunity and a challenge for Hammer. The 93 remaining locations are intended to address customers in a new way through individual housing advice and craft services. But the secured jobs for many employees are directly related to the upcoming closures.
How things will develop remains to be seen. What is certain, however, is that uncertainty in retail will continue to play a major role in the future. Customers now face the challenge of carefully examining the remaining offers from Hammer and other providers and deciding whether they want to follow the new course.