Badmómzjay: New impulses for women's rap in the TikTok era!

Badmómzjay: New impulses for women's rap in the TikTok era!

The world of TikTok is constantly changing and has become a springboard for many artists in recent years. Rap talents in particular get a platform here to present their music to a wide audience. A good example of this is Badmómzjay, who expressed mixed feelings about the boom in musicians on this platform in a recent interview. She emphasizes that many viral trends often do not correspond to their style of music and their success depends largely on individual taste. However, she also looks at the positive sides: she is very pleased with the trend towards more visibility and attention for female rap, especially through artists like Doechii. The US rapper Doechii, who is on everyone's lips with her current success “What It Is (Block Boy)”, particularly singles out Badmómzjay because she appreciates the artist's lyrical skills and thus sheds light on the stylistic diversity in the rap scene. At the beginning of July, both Badmómzjay and Doechii will be performing at the renowned hip-hop festival “Splash!” perform in Ferropolis, indicating an exciting summer for viewers. Radio Ennepe Ruhr reports on how this diversity of music can be viewed as positive.

TikTok has established itself as one of the crucial platforms for the music industry in recent years. Across the cross-section of creative content and viral trends, certain songs have emerged as particularly influential. The weekly updated list of the most popular TikTok songs shows how crucial music is to the distribution of content on the platform. Amazingly, GRLN's future-pop track "Summer Vibes" currently tops the list, followed by PNL's hypnotic French rap track "Autre monde", popular for its stylish edits and mood videos. Hits like “Shqiperin e dua se jam Shqiptar” and the 80s electro classic “Oh Yeah” also show the wide range of musical styles celebrated on TikTok. Metricool has documented these trends in detail.

Female rap on TikTok is on the rise

The promotion of female rap artists is in full swing! TikTok has proven to be an important platform for many up-and-coming artists such as Ice Spice, GloRilla and Doechii, who have all risen to the charts through viral hits. Doechii's "Yucky Blucky Fruitcake" has been used over 435,000 times on TikTok alone, showing how viral hits can generate massive reach. Her current song has not only shaken up the dance community, but also paved the way for other female artists. Sexyy Red, who debuted with "Pound Town" in January, has also received support from the likes of Cardi B and Nicki Minaj, further highlighting the trend. HipHopSince1987 highlights that female rap is not only thriving on TikTok, but is also contributing significantly to the popularity of the music form.

In summary, TikTok is not just a place for viral dances, but is increasingly becoming a catalyst for musical careers. Artists like Badmómzjay and Doechii are at the forefront of this movement, creating more visibility for female talent in rap. With the upcoming “Splash!” Festival we can hope for a highlight next summer that will further advance this development. Let's be surprised at what trends and talents will emerge!