Italo-Schlager: The new hit for those longing for Italy!

Italo-Schlager: The new hit for those longing for Italy!

In Cologne there is currently a real hype about the sounds of Italy. The Italo hit is experiencing a true renaissance and is captivating not only the older generation, but also many young people who did not experience the heyday of music. Social media makes it possible: the hashtag#italovibesis spreading like wildfire, and clips romanticizing the Italian lifestyle are everywhere. Radio Gütersloh reports that hits like Tommy Cash's "Mi amore, espresso macchiato per favore" went viral at the Eurovision Song Contest 2025 and took listeners' hearts by storm.

The music of icons such as Adriano Celentano with his timeless hit “Azzurro” and Umberto Tozzi, who thrilled generations with “Ti Amo”, provides nostalgic memories. Historian Tobias Becker emphasizes that the return of the Italo sound represents not only a musical revival, but also an escape into an idealized world that can provide comfort to many in the face of today's uncertainties. Eric Pfeil, author of the book “Azzurro,” describes this sound as a humorous break from reality.

Italian connections and travel

And while musical culture is flourishing, other facets of Italian culture are also becoming particularly vibrant. The private high-speed railway Italo connects 59 stations in 51 cities in Italy, attracting travelers who want to experience the flavors and sounds of the bel paese. Stations served by Italo include Rome, Milan, Florence and Naples. A good reason to start planning your trip to Italy and glide through the enchanting cities on a fast train. Italo offers travelers the opportunity to enjoy the Italian landscape in a stylish ambience and discover the region's culinary highlights.

The Italo sound and the culture associated with it not only offer an escape into the past, but also a source of inspiration for the present. Many young people today are looking for ways to surround themselves with authentic sounds and experiences. Hopefully, the Italian music scene will continue to play with the clichés while offering new, differentiated perspectives on the country.

Whether by train through Italy or at an Italo Schlager concert in your own city - the love for Italy blossoms in a way that shows that the Italian lifestyle can have a calming effect even in times of crisis. The longing for Italy transcends cultural boundaries and creates connections that touch us all.