Passant currents in Braunschweig: stable through gastronomy and culture!

Passant currents in Braunschweig: stable through gastronomy and culture!

The frequencies in the city center of Braunschweig show a gratifying stability and even slight increases in the trade -relevant months. According to a current report of the Braunschweig Stadtmarketing GmbH A total of around 42 million passers -by movements were recorded in the period from September 1, 2024 to August 31, 2025, which corresponds to an increase of around 0.5 % compared to the previous year.

Many visitors flocked to the city during the winter months, with the Advent season with around 4.2 million frequencies reaching the climax in December 2024. For comparison, the first Saturday of Advent on November 30, 2024, it brought about 255,000 passers -by, which marked the strongest day of the year.

A mixture of offers

According to the evaluations, the stable development of passerby flows is favors by a wide range of gastronomy, services, doctors and cultural institutions. In particular, the gastronomy had an increase of 25 % in the new road. An analysis also shows that the months to February often have similar frequencies, with the summer 2025 less frequented than in the previous year.

One factor for the frequency shifts in the city center was the temporary closure of the underground car park Packhof, which began in January 2023 and was only reopened on August 20, 2025. In the meantime, visitors have increasingly used the Wallstrasse parking garage and the parking garage of the castle arcades. After reopening the underground car park Packhof, the passers -by movements in the sack of road rose by 11 %.

New technology in the test

In order to record the visitor frequencies more precisely, the Braunschweig city marketing is currently testing an innovative measurement technology called "Ariadne". This use of anonymous anonymous signals Mobile devices for frequency measurement could be a significant improvement compared to the previous laser measuring devices that have been in use since 2016. The pilot test runs until the end of October 2025 and was successfully used for the first time during the Christmas market in 2024. However, technical defects were also found in the previous measurements that influenced the comparison data.

Ariadne is characterized by lower measuring failures and enables additional evaluations that could provide more precise results with regard to the number of visitors in the city center. On average, visitors linger around 67 minutes at the measurement location, and the new technologies hopes to be able to collect data on running paths, group sizes and length of stay.

The digital urban development

The continuous frequency measurement is not only important for city marketing, but also plays a crucial role in urban planning and other areas such as traffic management and business development. The more precisely the data are, the better strategies for the development of urban rooms can be designed. The data is used, for example, to evaluate location attractiveness and optimize measures to develop transport and infrastructure. At the same time, great value is placed on data protection, so that the data collected is anonymized and treated in accordance with the applicable data protection regulations.

Overall, the city of Braunschweig can look at a positive development in the visitor frequencies, which is further promoted by continuous measurements and innovative technologies. Under stadtmarketing.eu Learn more about digitization and the importance of frequency measurement for the development of living cities.